Best 25 Fast Fashion Brands In 2022 (Top Popular & Unknown Firms) (2023)

Popular | European | Japanese | To Avoid | Affordable Alternatives

The Fast Fashion industry is an ever growing industry. The market is expected to grow to around $39 billion in 2025. With such a lucrative nature, it is no surprise that there are so many top quality brands competing in the industry.

What if I told you that the clothes you wear are not designed to last? Fashion retailers rely on high volumes and low margins. The average customer visits a store twice per month- meaning it only needs to sell an outfit every six months for someone who shops at these chains once a week!

Fast fashion brands usually come under fire because of the nature of their business. As per the nature of their business, they need to have continuous production to maintain their fast fashion brand status. This can also lead to more wastage which is considered bad for the environment. Even though the fast fashion industry is growing, there are also concerns about the impact the industry is having on the environment. Instead of being sustainable and proactive towards saving the environment, most fast fashion brands are doing the opposite.

Fashion is an ever-changing industry that can be difficult to keep up with. The latest trends are always changing, and it seems like the fast fashion brands are always coming out with something new for us to wear. This blog post will cover some of the most popular fast fashion brands in recent years.

Top Popular Fast Fashion Brands

#1. Forever 21

The Brand: Do Won Chang and Jin Sook Chang found Forever 21 in 1984. The first store appeared in Los Angeles, and now it is one of the biggest fast fashion brands. From teenagers to adults, everyone shops from this brand.

Need To Know: The brand shares that it aims to eliminate child and forced labor. Besides that, it also aims to encourage fair practices in the industry. You will find everything at Forever 21, from clothing to accessories and much more.

#2. Shein

The Brand: Shein has become one of the top global fast fashion brands in no time, with twenty million followers on Instagram. Each day, Shein adds five hundred products to its site. But, of course, the prices are incredibly low.

Need To Know: Shein is one of the most popular brands among millennials. It continues to grow because of its stylish and affordable solutions rapidly.

View Shein on Amazon
(Video) Fast fashion - The shady world of cheap clothing | DW Documentary

#3. Fashion Nova

The Brand: Fashion Nova became a clothing sensation in no time. It has one of the strongest social media presence among brands. Three years ago, the brand was the top searched fashion brand on Google.

Need To Know: Celebrities such as Kylie Jenner, Cardi B, and many others endorse this brand. It aims to create the best clothing solutions for women of all sizes.

#4. Missguided

The Brand: Missguided is one of the most popular fast fashion brands in the UK. It is not only selling fast fashion but also rapid fashion. That is because the brand launches a thousand new styles each week.

Need To Know: The name of the brand is after an American sitcom known as Miss Guided. The sitcom did not survive after the first season, but the founder of Missguided liked the name.

#5. Boohoo

The Brand: In the past decade, Boohoo is experiencing rapid growth in the fast fashion industry. The brand delivers what it is promising, which is excellent designs and styles.

Need To Know: The primary aim of Boohoo is to make fashion accessible. They have more than ten million followers on social that wear their clothes.

Top European Fast Fashion Brands

#1. H&M

The Brand: H&M is a Swedish multinational retail company that sells fast fashion for children and adults. The brand has more than 3,500 stores in almost sixty countries. That makes H&M the second-biggest clothing store.

Need To Know: Many other brands also come under H&M. These include H&M Home, COS, Weekday, and many others.

#2. Zara

The Brand: No fashion list is complete without talking about Zara. Zara is one of the top Spanish fast fashion brands. In fact it may be the most popular Spanish clothing brand in the world. The brand is trying to enhance its image by introducing recycling programs. That is because it is trying to change the planet with its efforts.

Need To Know: Zara also owns Pull&Bear, Massino Dutti, Zara Home, and many others. Such brands are possible because the company has a responsive supply chain.

#3. Marks & Spencer

The Brand: Marks & Spencer is one of the most popular fast fashion brands in Europe. It sells everything from clothing to furniture, and much more. Its high quality has garnered it global popularity. Marks and Spencer is one of the elite clothing brands that is loved all over the world.

Need To Know: You will also find some of the best chocolates, biscuits, and wafers at Marks & Spencer. Many people worldwide love the food collection more than the fast fashion.

View Marks & Spencer on Amazon
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#4. Primark

The Brand: Primark is an Irish that has become one of Europe’s largest fast fashion brands. It outsources its manufacturing. Besides that, the brand has huge stores all over Europe that offer everything from daily wear to shoes and much more.

Need To Know: Primark has almost 400 stores across Europe and the United States. The largest store of the brand is on Birmingham High Street. It also features dining experiences, barbers, and a beauty studio.

#5. Next

The Brand: Next has its headquarters in England, and it is one of the best multinational clothing brands. It offers footwear, clothing, home products, and much more. It offers top quality products that you can wear to make a fashion statement. NEXT offers a vast range of products so there is something for everyone.

Need To Know: Next focuses on creating a sustainable and ethical chain of production. It is recently making amends to create better changes in the fast fashion industry.

Top Japanese Fast Fashion Brands

#1. Kenzo Clothing

The Brand: Kenzo Takada found Kenzo Clothing. It is a worldwide clothing brand, skincare, perfumes, and much more. Unfortunately, the owner of the brand died in 2020. However his successors are trying to bring the brand to new heights and for the most part they have succeeded in doing so.

Need To Know: The company adds new clothing styles each day. Because of this, you will find some of the best clothing solutions daily.

#2. A Bathing Ape

The Brand: A Bathing Ape is one of the most popular Japanese streetwear fast fashion brands. Everyone wears this brand, from rappers to celebrities, to enhance their style game.

Need To Know: The founder of this brand is Nigo. He aims to revolutionize streetwear with A Bathing Ape.

#3. Uniqlo

The Brand: Uniqlo is one of Japan’s most popular fast fashion brands. Their clothing is now available in more than twenty countries.

Need To Know: The brand creates high fashion and haute couture. You will find some great pieces in their collection.

#4. Junya Watanabe MAN

The Brand: Junya Watanabe has been creating men’s clothing for a while now. He is a pupil of Comme des Garcons and has changed men’s fashion in Japan for good.

Need To Know: The brand offers luxury clothing and limited designs. That is why all men wear this brand to symbolize luxury and uniqueness.

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#5. Tadashi Shoji

The Brand: Shoji found Tadashi Shoji a long time ago to offer the best clothing to Japanese people. The brand offers everything from dresses to accessories, perfumes, and more.

Need To Know: The brand is affordable and aims to make fashion accessible. You can get some of the best casual clothes at the lowest prices.

Fast Fashion Brands To Avoid

#1. Mango

The Brand: Mango is one of the biggest Spanish fast fashion brands. It has a huge network with stores in more than a hundred countries. The company is trying to create better clothing with recycled polyester and organic cotton.

Need To Know: The latest blends of materials by Mango are some of the softest fabrics. The new clothing collections are better, durable, and stylish.

#2. Urban Outfitters

The Brand: Urban Outfitters has been one of the most popular fast fashion brands for the past five decades now. It continues to grow as it adapts to the changing fashion industry.

Need To Know: Urban Outfitters combines cultural understanding, creativity, and more to create the best designs. You will find the clothes comfortable and stylish.

#3. Guess

The Brand: Guess began in 1981 as one of the biggest fast fashion brands. It sells everything from clothing to watches, jewelry, perfumes, and more.

Need To Know: Guess is a designer and luxury brand. However, the prices are still more affordable than other luxury brands.

#4. Victoria’s Secret

The Brand: Victoria’s Secret is the largest lingerie retailer in the United States. The brand signed the Detox My Fashion campaign. It aims to eliminate all harsh chemicals from its supply chains and products.

Need To Know: Victoria’s Secret creates some of the best loungewear and lingerie. The best part is the material that is comfortable and durable.

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#5. Stradivarius

The Brand: Stradivarius is one of the top Spanish fast fashion brands. They have more than nine hundred stores worldwide. Now, Stradivarius is run by the Inditex Group.

Need To Know: You will find the clothing from this brand in more than sixty countries. Of course, the online store is the one that creates the highest sales for the brand.

Top Affordable Brands That Are Not Fast Fashion

#1. Quince

The Brand: Quince is one of the best affordable brands. It offers jewelry, clothing, home goods, and much more. But, of course, the best part is its excellent practices.

Need To Know: The brand offers fair wages and utilizes fair labor. Besides that, it uses OEKO-TEX and Bluesign Certified sustainable materials for its clothing. It also creates eco-friendly packaging.

#2. ABLE

The Brand: ABLE aims to end poverty. However, it plans to create more economic opportunities for people, especially for women. It aims to enable women to work so they can provide for themselves.

Need To Know: The brand opts for fair labor practices and wages. Besides that, the clothing is handcrafted by artisan women. ABLE also sources the materials responsibly to reduce waste and environmental impact.

#3. Boden

The Brand: Boden has been one of the best sustainable brands for the past three decades. Their clothing collection is sustainable and incredibly. You will find everything at Boden, from children to adult apparel, in no time.

Need To Know: Boden focuses on ethical production. It does this by responsibly sourcing sustainable materials for its products. Besides that, it offers fair wages, gives back to the community, and creates recyclable packaging.

#4. Kotn

The Brand: Kotn is one of the best Egyptian clothing brands that is affordable and sustainable. It offers home goods, adult cotton basics, and loungewear. The brand prides itself on creating quality and comfortable clothing for its customers.

Need To Know: Kotn uses sustainable and organic cotton to produce clothing items. It also offers fair wages and labor. Finally, it gives back to the community by making the planet a better place.

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#5. Happy Earth

The Brand: Happy Earth is all about protecting the planet, no matter what happens. The brand follows the highest ethical and sustainable standards to ensure it is doing right by the plant. You will find everything from adult clothing to accessories, headwear, activewear, and much more.

Need To Know: Happy Earth uses organic materials to create comfortable and high-quality clothing. Besides that, the brand is a Certified B Corp that is carbon-free. It also gives back to the community to guarantee it is doing good in every aspect.

Article Sources


How much is the fast fashion industry worth 2022? ›

The fashion industry's worth promises to reach $1.7 trillion in 2022. Global fashion industry statistics show that the industry could reach between 103% and 108% of its 2019 size in 2022. In 2022, fashion retail prices will increase by 3.2% on average. The UK fashion industry is expected to reach £60.1 billion in 2022.

What is trending in clothes 2022? ›

2022 Fashion Trend: Regencycore, Continued

Corsets, pearls, lady cardigans, and prim florals show no signs of a slow-down. Embrace this form of head-to-toe elegance for polished occasions like work or a party.

What clothes are trending right now 2022? ›

The Fall 2022 Trends Vogue Editors Are Shopping Now
  • Ultra-Baggy Denim. Balenciaga cotton baggy jeans. ...
  • Leather Jackets: The Epitome of Cool. ...
  • Punk Prep. ...
  • Saturated and Strokable Knits. ...
  • Bigger, Better Bomber Jackets. ...
  • The White-Tank-and-Blue-Jean Formula. ...
  • Floor-Skimming Hemlines. ...
  • Tailored Waistcoats.
19 Aug 2022

What brand most popular? ›

Kantar BrandZ Top 10 Most Valuable Global Brands 2022
Rank 2022BrandCountry of Origin
6 more rows
15 Jun 2022

What clothing brand is most popular? ›

The FashionUnited Index of Most Recognized Fashion Brands gathers the largest fashion brands in the world by brand value.
Most valuable fashion brands.
Brand2020 Brand Value $
1Nike$36.8 b
2Louis Vuitton$32.3 b
3Hermes$18.3 b
4Gucci$18.2 b
96 more rows

Who is the market leader in fast fashion? ›

Industry overview

Today, China emerges as the leading global exporter of clothing, with more than one third of the world's clothing exports supplied by the country.

Which brand is most sustainable? ›

Whatever you choose to do, we're living in a golden age of sustainable and ethical brands, so you've got plenty of choices.
Best Sustainable Contemporary Brands
  • Reformation. @kristabodil. ...
  • Ninety Percent. ...
  • Everlane. ...
  • THE KIT. ...
  • Tribe Alive. ...
  • LACAUSA. ...
  • Theory.
11 Oct 2021

Which is the most sustainable luxury brand? ›

In a survey conducted with global consumers in early 2022, Chanel came out as the most sustainable luxury fashion brand.

Which brand is the most ethical? ›

What is the most ethical clothing brand? The most ethical clothing brand is Patagonia. This company is one of the earliest flag carriers of environmental ethics in the industry best known for its Fair Trade outdoor clothing. It was one of the first to use recycled materials and organic cotton.

Does fast fashion have a future? ›

The global fast-fashion industry jumped from $91.23 billion in 2021 to $99.23 billion in 2022 for a Compound Annual Growth Rate (CAGR) of 8.8%, according to the Global Market Report. By 2026, it's projected to grow to $133.43 billion for a CAGR of 7.7%.

Who are the largest consumers of fashion? ›

The United States and China account for the majority of the global apparel demand. You find the five markets with the highest market size in 2021 in USD million below.

How fast is fast fashion growing? ›

The regions covered in the fast-fashion market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The global fast fashion market size is expected to grow from $91.23 billion in 2021 to $99.23 billion in 2022 at a compound annual growth rate (CAGR) of 8.8%.

What is the most popular item in 2022? ›

70+ Best-Selling Products to Sell Online in 2022
  • Apparel & Accessories.
  • Babywear and Accessories.
  • Beauty & Personal Grooming Products 4.
  • Car Accessories.
  • Health & Wellness.
  • Fitness and Sports Equipment.
  • Homeware and Decor.
  • Jewelry and Accessories.
16 Jun 2022

What will be trending in 2023? ›

You might only just be getting to grips with the Fall 2022 fashion trends, but we're already looking ahead to spring/summer.
Fashion trends 2023: New season styles revealed
  • Purple Hues. ...
  • Tassel Details. ...
  • Lace and Laser Cutting. ...
  • Frothy and feathery. ...
  • Rays of sunshine. ...
  • Sports Luxe. ...
  • Bubble Hems. ...
  • Ruffles.
22 Sept 2022

What is the popular fashion color for 2022? ›

According to fashion's top designers, we're in for a very regal 2022. Just look at the color palette! Royal purple, jewel-tone teal, and burning red are all trending hues incorporated on the Fall/Winter 2022 runways, each with its glamorous style.

What is the color for fall 2022? ›

According to this season's street stylers, the best fall fashion colors in 2022 are bright and beautiful, from head-to-toe oranges and zesty lime greens to classic autumnal browns and grays.

What are fall 2022 fashion trends? ›

Anything Upcycled and Vintage. Trends from the '90s and Y2K have already resurfaced for 2022, but Valiente is interested in even more retro, recycled, and vintage looks heading into the fall season. "I am personally purchasing more consignment items versus new items after a long break from the vintage trend," she says.

What kind of jeans are in style 2022? ›

High-Rise, Wide-Leg Denim

This type of jeans provides coverage for colder months but offers breathability for the warmer weather. Sahara suggests styling your high-rise, wide-leg jeans with a shorter top or a V-neck tee to juxtapose the elongated hemline.

What are the 3 most popular brands? ›

The Leaderboard
RankBrandBrand Value % change from 2020
6 more rows
6 Oct 2021

What is the top 10 brand? ›

Top 10 since 2007 (Kantar)
2017GoogleApple Inc.
2018GoogleApple Inc.
2019AmazonApple Inc.
2020AmazonApple Inc.
11 more rows

What are the 5 most trusted brands in the world? ›

  • Visa 1. NET TRUST: +53.09.
  • PayPal 2. NET TRUST: +48.13.
  • Mastercard 3. NET TRUST: +40.78.
  • Credit Karma 4. NET TRUST: +35.46.
  • Google Pay 5. NET TRUST: +32.34.
  • USAA 6. NET TRUST: +30.15.
  • Western Union 7. NET TRUST: +29.32.
  • Discover 8. NET TRUST: +29.22.

What is the number 1 luxury brand? ›

The annual report on the most valuable and strongest luxury & premium brands Ranking
23Louis Vuitton
21 more rows

Who is the most powerful person in the fashion industry? ›

The richest person in fashion is French businessman Bernard Arnault, the chairman of LVMH, who's worth $88 billion.

Is Gucci a fast fashion? ›

However the brand has set a science-based target to reduce greenhouse gas emissions generated from both its operations and supply chains, and unlike many fast fashion brands, it's on track to meet this target.

Who is the market leader in clothing industry? ›

Top 10 Largest Apparel Companies in the World 2020
RankCompany2019 Sales ($ billion)
1Christian Dior55.2
6 more rows
24 Apr 2020

What brands will be popular in 2022? ›

The top fashion brands was accurately indexed according to the brand's market valuation for the last two years (2020-2021).
100 Best Fashion Brands of 2022.
Brand2022 Value
1Nike$33.1 B
2Gucci$18.1 B
3Louis Vuitton$15.1 B
4Adidas$14.3 B
96 more rows
26 Aug 2022

What clothing brand is most popular? ›

According to a survey run during the second quarter of 2022, Hanes is the most popular clothing brand in the United States, with over three quarters of respondents giving a positive opinion on the brand. Fruit of the Loom and Levi's made up the top three, both with scores over 70 percent.

Which is the most valuable brand in 2022? ›

Tata Consultancy Services (TCS) is India's most-valuable brand in 2022 replacing HDFC Bank, which held the number one spot since 2014, according to Kantar BrandZ report on India's most-valuable brands.

What is the most popular item in 2022? ›

70+ Best-Selling Products to Sell Online in 2022
  • Apparel & Accessories.
  • Babywear and Accessories.
  • Beauty & Personal Grooming Products 4.
  • Car Accessories.
  • Health & Wellness.
  • Fitness and Sports Equipment.
  • Homeware and Decor.
  • Jewelry and Accessories.
16 Jun 2022

Which is the 2nd most valuable brand of 2022? ›

IT Services firm Tata Consultancy Services grabbed the top slot for the most valuable brand in 2022 displacing HDFC Bank that ranked second in the 2022 BrandZ top 75 most valuable Indian brands report released by market data and analytics firm Kantar.

What are the 3 most popular brands? ›

The Leaderboard
RankBrandBrand Value % change from 2020
6 more rows
6 Oct 2021

Which brand is very popular? ›

Currently topping the list is the leading search engine giant, Google. This is the fifth consecutive year that Google has held this title. This is followed by tech and electronics company Samsung in second place.

What brand is most famous? ›

Top 10 most recognisable brands
  • Amazon (AMZN)
  • Microsoft (MSFT)
  • Coca-Cola (KO)
  • Samsung (SMSN)
  • Toyota (TSE)
  • Mercedes-Benz (DAIG)
  • McDonald's (MCD)
  • Disney (DIS)

What is the most powerful brand? ›

Top 100 Most Powerful Brands of 2020
CompanyRank Change2019 Rank
Apple Inc.12
Coca-Cola Company-11
The Walt Disney Company3
PepsiCo Inc.4
96 more rows

Which brands have the highest ratings? ›

How is Brand Reputation Measured?
2021 RankCompany2021 Score
#2Honda Motor Company81.6
6 more rows
27 Jul 2021

What's the most expensive brand? ›

LVMH (Louis Vuitton Moet Hennessy) was the most valuable luxury brand in the world, with a brand value of about 75.7 billion U.S. dollars in 2021.
CharacteristicBrand value in million U.S. dollars
9 more rows

What are the 5 most trusted brands in the world? ›

  • Visa 1. NET TRUST: +53.09.
  • PayPal 2. NET TRUST: +48.13.
  • Mastercard 3. NET TRUST: +40.78.
  • Credit Karma 4. NET TRUST: +35.46.
  • Google Pay 5. NET TRUST: +32.34.
  • USAA 6. NET TRUST: +30.15.
  • Western Union 7. NET TRUST: +29.32.
  • Discover 8. NET TRUST: +29.22.


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